Monday, March 17, 2008

Marimekko for H&M Preview

Here there are.... the pieces for the Marimekko for H&M summer collection. The collection will go on sale April 10th and is made up of 70 different pieces for men, women and children using Marimekko’s popular patterns from the 1950s, 1960s and 1970s.

“Our design team has long admired Marimekko’s vivid prints and colors. When our designers came up with the idea of creating a collection with Marimekko prints, it felt natural and just the right time. The summer collection 2008 will be joyfully fresh like a vitamin injection,” states H&M’s head of design Margareta van den Bosch.

INSPIRATION: The brilliant optimism of the Marimekko archive

COLORS: Perfect combinations of red and pink; olive and orange; red and turquoise; red, white and black

MATERIALS: Cotton, jersey, cotton/silk mix


3-button apron dress €39.90
Tunic top €14.90
Sun-hat €14.90
Scarf €19.90
One-piece swimsuit €29.90

I can't wait till April 10th, some of the pieces have a very Chloe-esque feel and I am totally in love with the earth toned maxi dress. Any favorites so far?

(pics: H&M)