This campaign appeals to me for 2 reasons. First, because we will all be living like this soon, even Claudia Schiffer is now forced to sleep on a mattress on floor. She can't even afford sheets or pillows! Why? Because she didn't diversify, that's why. She has tons of shares in AIG & Lehman Brothers the poor thing.
Second.... because I really love that Karl is finally addressing the true blue Chanel lovers. It's easy to throw a billionaire Olsen twin into one of these ad campaigns and call it a day. Instead, he's speaking to the true Chanel sacrificers like me, those of us who would rather spend $10,000 on that faaaaaaabulous outfit than take care of the pesky wiring problem in our apartments.... and if I had a choice between paying for my health insurance for the next few months (boooooooring) or buying those shoes (see second photo.... i die!) you know that I would be dusting off a really special place in my closet for them. Thanks Karl, you totally get me.....
Friday, October 24, 2008